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Fans tune in because they want to interact with and support performers, just like they would for their favourite Twitch streamers.

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If you don't know much about camming, the concept is similar to streaming on Twitch -- only instead of playing a game, the performer, usually a woman, gets naked.

But like streaming, camming is also about much more than that.

The platform itself is owned by someone else, and that proprietor makes money off ads and transaction cuts.

Twitch and cam sites are only becoming more similar over time. Users buy tokens in advance and can then award them to performers as tips in public chats, or spend them on public or private shows.

By putting an in-house tip system within the reach of a larger number of users, Twitch has laid the groundwork for more streamers -- not just Twitch partners -- to monetise their performance.

Doing so typically requires keeping a regular schedule, building up a distinct persona, and keeping in touch with fans, all of which are old and familiar strategies for being a successful cam performer, too.

Monroe currently receives tips from her streaming outside of the bits system but says that she doesn't make much from it.

As a result she doesn't consider it work in the same way as camming, and treats it mostly as a leisure activity.

Twitch's predecessor, Justin.tv, didn't launch until 2007.

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