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by Cadbury Schweppes plc, 7UP became part of Cadbury Beverages North America.Shortly thereafter, the brand underwent a revitalization reaching out to a younger audience.The 7UP “No Caffeine” campaign garnered national attention for the company four years later, as it appealed to growing consumer concern and confusion about caffeine in soft drinks.

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It also has a small paper tab that goes about half way around the neck with the 7up on each side of it.

The story of the percussion revolver began in the early 1830s when Samuel Colt developed a handgun that had a fixed barrel with a rotating cylinder that held more than one round of ammunition.

New advertising creative featuring actor/comedian Orlando Jones and the slogan “Make 7UP Yours” was launched in late 1999.

The popular “Make 7UP Yours Campaign” continued in 2003 debuting comedian/actor Godfrey as the bumbling 7UP guy. Grigg never explained the origin of the soft drink’s name, many stories abound.

Shortly afterwards, Grigg changed the brand’s name to 7UP.

The earliest 7UP advertising featured a winged 7UP logo and described the soft drink as “a glorified drink in bottles only.

A 20-ounce package featuring a splash design and unique easy-to-grip bottle was designed and introduced to gain market share in a variety of single-serve purchase locations.

In July 1996, the company changed its name to Dr Pepper/Seven Up, Inc. It’s An Up Thing” became an instantly accepted tagline for the product as part of a new advertising campaign to relaunch the revitalized brand.

The Seven-Up Company’s roots go back to 1920, when C. Grigg banked on his 30 years of experience in advertising and merchandising to form The Howdy Corporation in St. Although he named the company after the Howdy Orange drink he pioneered, his goal was to create a wholesome and distinctive soft drink that would prove irresistible to the nation’s consumers.

Grigg spent more than two years testing 11 different formulas of lemon-flavored drinks.

First, is there any source that would have photos of 7up bottles/cans through the years that I could us as dating?

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